Telecommunication companies have invested great sums to build their infrastructures, bringing networks to fruition.
Those infrastructures provide the public with mobile, internet, and other digital services. This intensified with the smartphone.
Deeming themselves as “the Gigabit company,” Vodafone Germany is building the GigaNetwork through its next generation 5G mobile networks and their acquisition of leading cable network operator, Unitymedia. As a leading mobile operator, upwards of 60% of Vodafone Germany’s revenues came from mobile subscribers. Through hyper disruption, Vodafone Germany’s business is moving this majority from mobile to fixed and internet, becoming a convergent player. Vodafone’s entire business model and go to market strategy is changing from viewing customers as individuals to viewing customers as households – where fixed line, cable, internet, and mobile services are tightly coupled.
“You bring input and everything you have around it, which makes you know what is the best ‘what’ for the best ‘why.’” With data being at the core of Vodafone Germany’s business. Karami expanded, “we already execute different matching algorithms across the organization. By bringing them together and defining with the stakeholders our entire KPI reconciliation process, we were quickly able to own the final version and include the Unitymedia acquisition. We presented a viable new business model for Vodafone Germany.”
Vodafone Germany quickly identified 17M households where Vodafone and Unitymedia subscriptions may be converged. As consumers, this means one service bundling and a convergence of offers and promotions.
Streamlining the complexities of banking.Read full story
Customer experience builds a runway for the future.Read full story
Unilever drives purpose with Teradata in the Cloud.Read full story