Why CX matters
Customers expect seamless, relevant experiences at every touchpoint on their journey
COVID-19 pushed consumers en masse to digital channels. And that shift is here to stay. Now, customers expect companies to understand their needs and preferences, and they’re willing to walk away from brands that don’t deliver.
Organizations that can consistently create highly tailored, meaningful customer experiences (CX) will be positioned to win in this new reality.
How to transform your CX
When it comes to customer experience, there’s no room for failure. Today’s customers expect relevant, seamless experiences at every stage of their journeys with brands—or else. In fact, 32% say they will walk away from a brand they love after just one bad experience. This infographic shows how you can deliver great experiences that keep customers coming back for more.
Bridging data and analytics gaps is the key to personalized CX
Enterprises today face major challenges to deliver more relevant, authentic customer experiences across every touchpoint of the customer journey.
From siloed customer data and disparate platforms that limit delivery of deep customer insights when and where they can make the biggest impact, to the struggle over how to maximize acquisition costs and ROI of marketing touches across all channels, many CX solutions bring more challenges than solutions.
Streamline management of the end-to-end customer journey
Creating hyper-personalized CX depends on a comprehensive view of customers—one that connects interactions to business outcomes and processes. This requires unifying customer data from all sources and touchpoints in a single, integrated ecosystem, so data isn’t siloed in any one system or department.
The result? Users across the entire enterprise can easily access the data they need to innovate faster.
Improve CX with digital identity management
Personalized customer experience (CX) is the name of the game. But creating those experiences is growing increasingly difficult as access to third-party cookies is continually restricted. The key to digital identity management, and creating truly hyper-personalized CX, is with Teradata and Celebrus—a partnership that captures first-party data right at the source, and tracks every stage of a customer’s interaction to give you richer and fuller insights. Learn how you can improve your digital identity management, and make the most of your data at scale with Teradata VantageCloud and Celebrus.
Build customer loyalty and drive value with a customer insights foundation
VantageCloud provides you with a single source of all customer data and best-in-class analytics capabilities. Now you can unlock breakthrough insights to deliver seamless, personalized, and scalable experiences at every step of the customer journey.
Personalizing experiences for 4 million customers at The Very Group
The Very Group is a digital UK retailer that wanted to deepen customer relationships. With VantageCloud, they’ve been able to capture and harness the data they need to craft engaging, authentic experiences. 90% of their homepage content is now personalized in real time, with millions of different versions, for every individual. And they’ve seen a 28% sales uplift from personalized emails triggered by real-time browsing behavior.