Vodafone Germany is the largest subsidiary of the Vodafone Group, accounting for 30% of total revenues. As a leading communication company, providing mobile, fixed broadband, TV and voice services, Vodafone Germany seeks to connect for a better future.
Deeming themselves as “the Gigabit company,” Vodafone Germany is building the GigaNetwork through its next generation 5G mobile networks and their acquisition of leading cable network operator, Unitymedia. As a leading mobile operator, upwards of 60% of Vodafone Germany’s revenues came from mobile subscribers. Through hyper disruption, Vodafone Germany’s business is moving this majority from mobile to fixed and internet, becoming a convergent player. Vodafone’s entire business model and go to market strategy is changing from viewing customers as individuals to viewing customers as households – where fixed line, cable, internet, and mobile services are tightly coupled.
Chief Financial Officer and Strategy Director
Director, Business Intelligence
Business Intelligence Partner for Consumer
Head of Central Analytics & Business Partnering Management
Head of BI Strategy, Business Architecture and Portfolio Management
Senior Project Manager of Key Accounts
As the head of BI strategy and portfolio management, Karami shares that “you should ask why stakeholders need something and not what the stakeholders need, because if you lead with the ‘why’ discussion, it brings you to strategy.”
“You bring input and everything you have around it, which makes you know what is the best ‘what’ for the best ‘why.’” With data being at the core of Vodafone Germany’s business. Karami expanded, “we already execute different matching algorithms across the organization. By bringing them together and defining with the stakeholders our entire KPI reconciliation process, we were quickly able to own the final version and include the Unitymedia acquisition. We presented a viable new business model for Vodafone Germany.”
With a legal operational day one rapidly approaching, Vodafone Germany relied on Teradata to combine, model, and score 30M Vodafone subscribers and 7.5M household subscribers to match customer data.
Vodafone Germany quickly identified 17M households where Vodafone and Unitymedia subscriptions may be converged. As consumers, this means one service bundling and a convergence of offers and promotions.
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