A pan-industry custom global study conducted by Forrester Consulting, and commissioned by Teradata and Celebrus, reveals that a strong data and analytics foundation is crucial to delivering excellent customer experiences.
During the webinar, we've highlighted the study's findings and provided recommendations about how closing the gap between data and insights can optimize success for a CX transformation:
- Prioritizing cross-functional challenges at the technology level
- Investing in advanced customer analytics solutions to drive business growth
- Understanding customer preferences across myriad devices, platforms, and channels
- Maintaining acceptable levels of privacy and keeping up with rapidly changing regulations
No matter where you are on your digital transformation, you will discover that a comprehensive data and analytics foundation is essential to optimize CX across the entire customer lifecycle.
This foundation will allow you to win, retain, and "wow" your customers during every interaction.