Overcoming Hyper Disruption through Personalization: A Round Table Q+A with Vodafone Germany From 5G networks to a surge of IoT devices to a rapidly evolving media landscape, the telecom industry faces unprecedented disruption. To meet their many new challenges, leaders in the telco sector are turning to big data analytics to inform their decisions, deliver innovative services, and increase customer satisfaction.
For Vodafone Germany, that means rapidly combining structured and unstructured data from their data warehouse and data lakes at scale to power the next generation of predictive analytics in telecom. This gives them the insights they need to deliver personalized, contextual service to their 35 million customers-using data science to hone their marketing, cross- and up-selling, and customer loyalty programs. We sat down for a Round Table Q+A session with business leaders from Vodafone Germany to find out how they're using the power of data analytics to drive predictive modeling at scale, roll out and optimize their 5G network, and boost revenue.