How Your Behavior Shapes the Weather Forecast

Nora Zimmett, EVP and CCO of The Weather Channel, spoke with Forbes about how her programming team at the Weather Channel recently trusted an unconventional data source to inform its lineup: social media comments. Through social listening, Zimmett's team researched which episodes of old shows still received watches and commentary online, measuring viewer sentiment. The analysis served up a surprising top choice: a show that had been off the air for almost a decade.

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