How Your Behavior Shapes the Weather Forecast
Nora Zimmett, EVP and CCO of The Weather Channel, spoke with Forbes about how her programming team at the Weather Channel recently trusted an unconventional data source to inform its lineup: social media comments. Through social listening, Zimmett's team researched which episodes of old shows still received watches and commentary online, measuring viewer sentiment. The analysis served up a surprising top choice: a show that had been off the air for almost a decade.
Continue exploring
Case Study
Global Bank Reuses Data to Fight Fraud and Improve Customer Experiences
Download now
White Paper
Data Analytics Will Drive 5G
Download now
Video
Microlearning: PIVOT - Preselecting Columns in SQL
Watch now
Technical Video
TechBytes: Analytics 123 | 4. Advanced Feature Engineering with Vantage
Watch now