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How Banks Analyze Your Lifestyle to Make Finance Personal

Data's ability to transform the company­customer relationship is on everyone's mind in the C-suite. Modern banks sit on treasure troves of data and can access even more from readily available public sources. Yet the question remains: What's the most valuable way to use it? This in-depth Forbes article examines how at U.S. Bank data fuels what's always been-and continues to be—a top priority: serving customers in their preferred way, to their maximum benefit.

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