Director of Data Sciences
Mr. Clark is director of data sciences at Yodel. He has over 25 years of experience in designing, building, supporting and managing IT solutions in the logistics, retail, and financial services sectors. He has led the implementation of a new Teradata analytics platform including the delivery of cross-departmental data integration, data visualization, dashboards, KPIs, and predictive forecasting and analytics.
In 2015, Yodel’s data was disparate and disconnected with no agreed upon source of business measures, KPIs, and data truth.
Multiple data marts, legacy BI applications, and Microsoft Excel reports were not cutting it. With the help of Teradata, Yodel integrated and implemented a data and analytics platform where all the data is available to access by internal and external clients for real-time analysis. By bringing the data together and simplifying their analytics architecture, Yodel has standard and self-service reporting, ad-hoc analysis capabilities, and insights into logistics optimization. This means Yodel understand and optimizes its delivery costs, routes, and even profitability down to a single package.
Yodel’s “Business Control Tower” provides 24/7 real time visibility of their entire operation.
This provides widespread access to accurate, timely data to improve tracking and alert delivery drivers. Which leads to the ability to react to changes in the business, becoming more agile, responsive, and sentient—optimizing logistics with data to inform business decisions. This is pervasive data intelligence.
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