Vice President, Data and Analytics
Mr. Spangler, vice president of data and analytics for Larry H. Miller Sports & Entertainment, has more than 20 years of experience in helping companies drive value from their business intelligence and analytics objectives.
Larry H. Miller Sports & Entertainment (LHM) sees customer experience as a way to improve customer satisfaction, create loyalty, and increase customer per capita spend.
Their customer experience begins before you even arrive to the arena. Using Teradata for modern cloud analytics, like machine learning and artificial intelligence, LHM uses fan attributes to classify, cluster, and autonomously optimize customer segmentations for targeted and relevant customer experiences and promotions.
“We strive to not just collect data, but to be able to add insights and push actions back through the application or other services.
That’s where we’re going to see that scale up. We may need that for a three-hour period and then it goes away for the next day. The exciting thing about consumption pricing is we still have all of the great features of Teradata workload management. However, when there is a need to scale up and move above the cost controls and the system management, it’s simple and easy to auto-scale up and be able to respond as we should.”
Teradata Vantage on AWS with consumption pricing creates a winning combination to match the winning culture of the Utah Jazz and Larry H. Miller Sports & Entertainment.
Looking ahead, machine learning and AI present amazing opportunities. As Larry H. Miller increases their advanced analytics, they find new ways to treat data as an asset and rapidly add insights to decisions to keep the Utah Jazz at the top of the standings and create championship-caliber customer experiences.
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