Have you ever asked your web team which pages customers visit prior to making a purchase (or which actions lead to errors at checkout)? Even better, have you asked them to show you the paths from promotions in social media or other channels that lead to revenue in your brick-and-mortar locations?
Then you have probably exclaimed, “This shouldn’t be so difficult!”
Teradata has a grand, industry-leading vision of what we call Customer Journey: pulling together all the data about your customers and their journeys; analyzing that data for deep business insights; and acting on the results of those analyses or specific events to better engage with your customers. It’s a big vision, and we are already tackling it with some of our most ambitious partners.
But when I talk with many companies about this solution, I also see how a better understanding of incredibly narrow portions of this journey can have a significant impact on the bottom line.
While journey analytics have long been the purview of experts who were well trained on highly specialized tools, we have recently leveled the playing field. Teradata’s Path Analysis Guided Analytics Interface makes it easy to:
- Visually, interactively build & explore customer paths.
- Interact with advanced visualizations including Tree, Sankey, Sigma and Sunburst diagrams and traditional bar charts.
- Identify individual customers on specific paths.
- Export path-based customer lists for operational follow-up.
The Path Analysis Guided Analytics Interface shows the most common paths to Bill Pay Enrollment in an online banking data set.
With the Path Analysis interface, a business user can dive incredibly deep into their most important paths by simply specifying a few parameters in drop-down menus and clicking “Show Me.” No coding. No specialized skills. Just deep insights in seconds.