Cloud modernization delivers a seamless customer experience
- 8M mobile subscribers
- 96% 4G LTE coverage
- 335K O2-TV subscribers
O2 Czech Republic is the largest provider of mobile telecom, internet and data, and digital television in the Czech Republic. Its goal is to offer best-in-class technology and telecommunication services to its customers, from small households to major corporations
Consumers have many provider options, and they expect service that can anticipate their needs, support constant uptime, and provide access to the latest, fastest technology. O2 Czech Republic must continuously adapt by leveraging new products and services and unrivaled customer service.
To attract and retain customers, the company recognized the need to further modernize its Teradata-based platform for faster consumer behavior analysis and optimized interactions. When O2 Czech Republic’s chief information officer adopted a cloud-first strategy, the opportunity came.
To capitalize on a broader ecosystem of native cloud services, O2 Czech Republic decided to migrate from on prem to Teradata VantageCloud on Microsoft Azure.
In evaluating cloud vendors, O2 Czech Republic reviewed key Gartner and other industry analyst evaluations. “We wanted a best-of-breed solution without vendor lock-in for our data and analytics,” Švec says.
The company selected Azure as its preferred cloud service provider for its application stack, use cases, and market presence in the Czech Republic.
Next, O2 Czech Republic embarked on its cloud migration, migrating more than 50 terabytes of data over a three-day holiday.
“At first, when people came back to work, they didn't realize that such a huge change had happened—that we had data on completely different platforms,” Švec says. “But they knew that something had happened, because the platform was about four times faster.”
The migration allowed the company to optimize platform performance and realize cost efficiencies through deployment of cloud-native features:
For Švec, the move to Teradata VantageCloud and Azure is all about elevating the customer experience. “This is focused on customer satisfaction,” he says. “That includes providing the best offers and support we can for each individual customer.”
With the successful cloud migration, customer value management and customer relationship management teams are now leveraging Teradata ClearScape Analytics™ to perform exploratory analytics use cases, connecting Teradata Vantage with data lakes in Azure.