How does a retailer better understand and serve its customers without the presence of brick-and-mortar stores? By forensically understanding customers and their behaviours, creating digital fingerprints across online channels.
As a 100% pure play digital retailer, The Very Group knows the value of its data. With one of the UK’s oldest, richest, and deepest consumer-focused data sets, The Very Group turns data and insights into actions, delighting customers and helping families get more out of life. The online retailer calls this DNA: Data, iNsight, Action – a data strategy that powers more relevant, timely, and personalised experiences.
Selling fashion, home decor, electronic devices, household appliances, and everything in between, The Very Group sees an array of customers shopping its sites with ever-evolving behaviours. The Very Group even offers financial services products to help families on a budget.
“We really want to understand our families. How they shop, where they shop, at what time they shop, where they live, how they value product, price, promotion, delivery – the quantitative side of data. But also, the qualitative side of data – attitudes to risk, to life, what they need from an online retailer – so we can better understand the customer and offer better products and services to those families on a budget,” says Steve Pimblett, chief data officer of The Very Group.