passengers in 2018
Customer Data Officer
Mr. Charles Girard is an airline professional whose focus is to use data for operational and strategic decisions, bridging the industrial world to digital domains.
100 million passengers per year demands scale and a runway for the future.
To enhance the customer experience and increase customer satisfaction at every touchpoint, Air France-KLM relies on Teradata Vantage as the platform for their pervasive structured and unstructured customer data. They bring together all available data within Teradata Vantage to perform pathing analysis, identifying key triggers where customer complaints are likely to occur. The goal is to quickly identify pricing and promotion opportunities, minimize and manage churn, and optimize web and call center experiences.
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