From Data Management to Intelligence Activation

Enterprises are undergoing a pivotal transformation in the AI era, in which simply storing and reporting data is no longer sufficient. Competitive advantage now hinges on the ability to detect real-time signals, interpret them in context, and autonomously act at scale. This white paper details Teradata’s evolution from providing a high-performance data platform to an enterprise system of intelligence, culminating in agentic architectures—where intelligent software agents continuously sense, decide, and act across business workflows. Central to this shift are three foundational elements: data products, signals, and agents. Together they enable a move from retrospective analysis to signal-oriented design.

This paper introduces a signal framework as a blueprint for operationalizing intelligence, with customer intelligence serving as a key example. It highlights Vantage Customer Experience (VCX) as the activation engine that connects signal processing to enterprise applications via a scalable publish/subscribe architecture. Teradata’s unified agentic strategy integrates natural language understanding (NLU), Model Context Protocol (MCP), and its execution engine to form a command layer that translates conversational intent into machine-executable workflows. This architecture empowers enterprises to transform data into continuous, autonomous value creation across their operations.