What can help CMOs and CFOs bridge the gap and merge their agendas? The answer lies in data and analytics. Smart CMOs and CFOs find more potential revenue from existing customers through data and analytics. This paper examines reasons why CFOs and CMOs need to collaborate, how they can do it, and the benefits to the overall organization. Download this white paper from Forbes Insights and learn how CMOs and CFOs can join their agendas together through data and analytics today.