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Analytics in Action with Teradata IntelliCloud

This study examines business use cases for Teradata IntelliCloud, the company’s as-a-service offering for data and analytics. Interviews with nine different customer accounts surfaced a spectrum of business motivations for adopting cloud services, along with tradeoffs and challenges. The study illustrates that companies can leverage cloud services to rapidly provision innovative applications and exploit unanticipated business opportunities. The paper concludes with recommendations to executives for assimilating the cloud mindset of “agile and quick” into their corporate culture.