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Executive Brief

Accelerating GDPR Compliance with Teradata Customer Journey

Data is cited as an organization’s most valuable asset, but managing and ensuring the privacy of your data is not easy. With the implementation of the EU General Data Protection Regulation (GDPR) legislation, it will be even more vital to protect your customer data. Teradata® Customer Journey can help marketing departments adhere to GDPR requirements in context of broader organizational goals, enabling marketers to meet individual customer rights requirements.

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