format_quote Press Release

The Future of Experience Metrics: Teradata Customer Satisfaction Index Analytic Solution

April 13, 2016 | HADOOP SUMMIT, DUBLIN, Ireland

Solution is the first to authentically measure and manage evolving customer perspective, behavior and sentiment

Teradata (NYSE: TDC), the big data analytics and marketing applications company, continues to radically improve the way customer behaviors are understood and managed to produce more meaningful and profitable outcomes. Today, Teradata is introducing the most powerful analytic solution in its class, which outperforms the currently used customer satisfaction measurement approach. For years, Net Promoter Score (NPS) has been the predominant tool for customer “likelihood to recommend” metrics. However, that is about to change with the introduction of the Customer Satisfaction Index (CSI) Analytic Solution from Teradata.

In recent engagements across industries, the Teradata CSI Analytic Solution has demonstrated its effectiveness to authentically track, integrate and analyze the underlying behavioral experiences that represent a customer journey. The CSI Analytic Solution identifies triggers and instances pertaining to negative, positive or neutral customer experiences. Multi-genre advanced analytics, with the expert, surgical fusing of path, pattern, sentiment and behavior clustering analysis, results in data-driven illumination into the catalysts of customer satisfaction.

With knowledge that reflects the full scope and diversity of a customer’s experience across channels, processes and touchpoints, marketers have an actionable, panoramic view unique to each customer’s experience with an organization. Using this solution, companies can better understand and influence the behavior of customers and thereby raise customer satisfaction and business performance.

“This is what the future of customer analytics looks like. For years, advanced analytics has been the elite domain of data scientists and programmers. Teradata has continued to focus on democratizing analytics, and Teradata’s CSI Analytic Solution today serves as a smart solution for a new world in which general business users have fingertip-fast analytical tools for near-real time customer experience management,” said Robin Bloor, Founder and Chief Analyst, Bloor Group. “Teradata is again creating repeatable analytic solution templates which leverage intellectual property from previous implementations – with consulting services, program logic, schema, visualization and smart interfaces. This approach accelerates time to value.”

Teradata’s CSI Analytic Solution is user friendly, delivered by Teradata consultants who will develop models and a tailored analytic workflow within a few weeks of engagement. The solution operationalizes analytic insights with template modification, and applies algorithms that can be run by any business user without any advanced programming expertise or even SQL knowledge.

“CMOs and line of business managers alike have an opportunity to empower and transform their organizations by introducing Teradata’s radically new approach to customer analytics,” said Randy Lea, vice president, Business Analytics and Consulting, Teradata. “Teradata’s CSI Analytic Solution is integral to customer journey analytics and essential for companies looking to reduce churn and improve loyalty. This dynamic approach can be run daily—or more frequently—to get an accurate picture of customer satisfaction across all touch points.”

The CSI Analytic Solution from Teradata is available immediately and can run on Teradata Aster Analytics on Hadoop, on-premises, and cloud platforms.

Relevant News Links

Media Kit Learn More
Contact Us Learn More
About Teradata Learn More

Teradata GDPR

As a data and analytics leader, Teradata vows to only collect and use your personal data with your permission. As a steward of your data, we want you to fully understand and have complete control over how your personal data is used by our company.

Benefits of Sharing Your Data With Us

Your personal data allows us to create a better online experience for you. Depending on the level of access you grant us to your data, we can tailor content on the site to fit your needs. And we can provide you with related digital advertisements across multiple channels.

What Choices Do I Have?

Choose the solution that best describes your preference:

Personalize my online experience

My data will be stored by Teradata and as a result, I may receive experience customized content on and see digital ads that are targeted to my specific interests

Do not personalize my online experience

None of my personal data will be tracked, so content on will not be personalized for me and Teradata will not use my data to show me targeted digital ads

Updating Settings in the Future

To update your privacy settings in the future, click Privacy on the top right of any page on the site, or under company in the main site navigation or in the footer