If you have ever been a victim of suspected fraudulent activity on your account, you know it is a frustrating and disruptive experience.
U.S. Bank is able to minimize your disruptions and provide quicker return to access for you; unlocking access for you while locking out fraudsters. They do so with fraud analytics, analyzing all available data including your unique touchpoints to identify you from the fraudsters. As quick as their models may react, fraudsters react and adjust. A model that worked three months ago may not work today. U.S. Bank must be smarter and faster than the fraudsters and that is where ML comes into play. U.S. Bank is endeavoring the use of AI to improve every touchpoint, every business line, and every function to better predict and personalize the banking experience.
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