Customer experience in finance is an important part of building trust and loyalty.
Trust means relying on another individual or entity and having confidence that you’re safe. It requires honesty, integrity, and transparency. To gain your trust, entities need to act in your best interest, be held accountable, and be competent in its actions. As one of the most important factors consumers consider when buying financial products, banks rely on the trust of consumers to attract depositors and sell financial products.
For Swedbank, trust means creating a sound, effective corporate culture based on governance and a commitment to customers to make their financial life easier. Swedbank is a modern bank with over 7 million private and over 550,000 corporate customer relationships. Its purpose is to empower the many people and businesses to create a better future.
“We are a socially responsible bank, as well as we are a socially important bank. We help society to be more sustainable and more secure. We want to enable both private and corporate customers achieve their goals in life,” says Sead Pašalić, Chief Product Owner for Group BI Infrastructure at Swedbank.