Senior Director, Data Architecture
Ahmad El-Kays’ responsibilities at RBC include enterprise data and analytics architecture, enterprise data modeling, enterprise data analysis and meta data engineering. Over the last couple of years, Ahmad has been tasked to build the RBC data knowledge teams and currently leads an organization of over 60 data and analytics experts. Prior to his current role, Ahmad worked at Scotiabank’s enterprise architecture groups and RBC’s enterprise information management. He holds a M.Sc. in Computer Science from McGill University in Montreal.
With the help of a Teradata’s modern analytics platform performing at enterprise scale, RBC remains an enterprise that will dominate into the future.
RBC uses customer insights to automate decision-making, transform the customer experience, and deepen relationships with its 17M clients. The bank continues to unlock the imagination and insights of its people and partners to create even greater value for its clients, and the communities where they operate. “DNA has the richest data set in the bank that's both in our data warehouse and data lake. By using real-time data, we can offer the business a number of data services that is relevant to what they're trying to do. We launched a recommender engine based on machine learning and leveraging the data that we have, building models around it to offer our commercial account managers the right information to offer to their clients. Up until now, it was whatever they thought is relevant, rather than whatever they know is relevant.”
Other customer stories
Integrated data in the Cloud increases contract rates by 250%.
Using AI to connect with customers in more meaningful ways.
The Cloud creates building blocks for agility and cost-savings.