Right-Time Customer Connections with Real-Time Marketing

Real-Time Interaction Manager


Real-Time Customer Connections with Real-Time Marketing

Responding to customer insights appropriately and in real-time takes your customers’ experience to a whole new level. Teradata Real-Time Interaction Manager makes it easy to reach your customers who interact with your brand on many different channels at any time and respond with contextually relevant messages that meet real-world needs.

  • Make real-time marketing decisions to improve marketing strategy
  • Provide contextually relevant content for your customers through any channel, online or offline
  • Tailor customer experience management to improve over time
  • Increase customer satisfaction and loyalty throughout the entire life cycle
  • Align inbound and outbound marketing initiatives with corporate strategies
  • Provide authentic individualized, one-to-one interactions with every customer
  • Automatically learn overtime the messages and channels that perform the best with each of your customers

Real-time marketing has evolved. Years ago, real-time marketing was tweeting a message relevant to a sporting event, political campaign, new movie release, or other event. Now real-time marketing encompasses capturing known and anonymous customer data, analyzing what you find, and using that information to engage in meaningful ways with your customers.

Teradata takes this concept even further. With Real-Time Interaction Manager, you can deliver contextually relevant content to propel your customers into action—downloading a brochure, signing up for a mailing list, entering a contest, or making a purchase. It’s a means to learn more about your customers and predict what messages and offers will resonate best with them, on their preferred channel, at the appropriate time.

Our Real-Time Interaction Manager solution helps you create customer interaction strategies by leveraging insights to improve all online and offline customer engagements. Designed specifically for marketers, Real-Time Interaction Manager is a decision engine to support the customer communication needs of omni-channel marketers.

To help you stay ahead of the curve and retain your competitive edge, Real-Time Interaction Manager contains built-in, self-learning models to help determine which message or offer is best for an individual customer. Your real-time marketing and customer engagements get smarter every second, making each new initiative more strategic and intelligent than the last.

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