Big Data's Three Big Questions

Adopting data-driven decision making is one of the biggest challenges associated with big data. Businesses that believe they are still in a calm, tidy world of well-organized, numerical data will be left behind.

Big data can deliver value for firms but it requires that organizations consider three big questions:

• How much data are we talking about? 
• Can big data transform the business? 
• What will the challenges be? 

This white paper answers these questions and points out the challenges that organizations face with big data.