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Cognitive Design Driving User Engagement and Adoption of Analytics

Cognitive Design is all about solving specific problems for real people while being empathetic to how they think, feel and act. The simple, yet powerful premise is that this empathy will allow us to understand problems in a new light and therefore see new opportunities to solve them. The premise follows that when you solve these challenges, you create happy users and happy users will seek your solution over and over again. This pure definition of adoption, at scale, drives the ROI that so many analytical solutions promise.