Web Cast

Centralizing Intelligence to Power Individualized Experiences: Achieving a Cohesive, Cross-Channel Customer View to Optimize Interactions

For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel. 

View the previous webinars in the series
- From Mapping to Influencing: Using Intelligence to Better Understand, Influence and Activate the Customer       Journey  
- Activating and Shaping the Customer Journey