How to Drive App Effectiveness with More Interaction and Individualization

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

Based on an unprecedented global study on mCommerce and mobile apps shopping habits, you will learn from Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, why marketers today must adopt a mobile-centric approach and the importance of leveraging the data from each customer interactions to create truly individualized marketing.
Original Webinar Date: Sept 24, 2015