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Your Audience Has a Lot to Say About Your Success. Are You Listening?

Everyone in the media and entertainment (M&E) industry, from studio executives to broadcasters, cable network providers to gaming developers, must know their audience to provide relevant, engaging content. Traditional demographics do not provide a full picture of customers. M&E organizations need integrated customer data and advanced analytics that reveal who is viewing specific content, as well as where, when, and on what device.

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