Case Study

Thomas Cook improves email engagement levels by more than 30% by using individualised insights to drive customer acquisition

Thomas Cook is the oldest and best known name in leisure travel with a history of innovation that started in 1841. Whilst its brand is iconic, highly respected and loved by its customers, Thomas Cook was aware of the importance of establishing direct relationships with its target audience in order to be completely accessible across an increasingly digitised multi-channel world. With this in mind, Thomas Cook reached out to Teradata Interactive with the task of launching a lead generation campaign that sought to identify non-existing Thomas Cook customers and encourage them to opt-in to the newsletter program.

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