Case Study

Teradata Offers P&G Innovative Global Consumer Marketing Solution

The vast majority of P&G’s products are sold through retailers, so it can be difficult for the company to create and nurture direct connections with consumers. P&G soon recognized an opportunity to leverage synergies among P&G brands by unifying disparate sources of vital information into a single global resource. By consolidating consumer information in a single location, Teradata helps P&G power more effective and cost-efficient global marketing. 

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