Case Study

Teradata Case Study: How Virgin Limited Edition increased email engagement through cutting-edge design

Virgin Limited Edition use email to increase bookings for each property not as a conversion tool. The role of email marketing is to capture interest with speed and frequency and also to generate enquiries for the different resorts. New and improved html email designs were carefully put together, to create a simpler and more consistent brand experience through the email channel. Results for Virgin Limited include a 5% increase in open rates.

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