Case Study

Teradata Case Study: Chic Fashion Retailer Karen Millen Launch Digital Direct Marketing Strategy with Style

Having recently relaunched its website with improved usability and enhanced functionality to improve conversions, Karen Millen wanted to focus on list growth to increase traffic to the site. It identified that this could be achieved through an email marketing strategy which would employ targeted email campaigns to generate newsletter signups. This would generate data which could be analysed and segmented for future campaigns.

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