Case Study

How Flora Generated 27,000+ Registrations in Two Months with Teradata Interactive

Flora is one of the most iconic nutrition and wellness brands in the United Kingdom. Even with a well-recognised brand, Flora was aware of the importance of being able to deliver a sustained long-term message to transform consumers’ way of thinking in the area of healthy eating. While traditional advertising channels delivered incredibly high impact messages and vast reach, Flora wanted to better understand how it could make use of digital channels to engage with consumers on a personal level. With a goal to increase sales opportunities, the company turned to Teradata Interactive, a team comprised of seasoned professionals with collective expertise in every aspect of digital marketing, to develop an effective lead generation campaign.

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