Case Study

How Barbour Collected More Than 49,000 New Leads in One Month with Teradata Interactive

Founded in 1894, Barbour is an English heritage and lifestyle brand renowned for its waterproof outerwear. Barbour has experienced outstanding consistent growth within its lifetime, and in August 2013 it launched its first ecommerce site in a bid to gain a stronger online presence. However, being a late starter in the ecommerce world, it was a challenge for Barbour to establish itself in the saturated digital arena. To do this, the company needed to develop its understanding of its target market’s online behaviour. Using individualised insights derived with the services and digital marketing capabilities of Teradata Interactive, Barbour ran a onemonth campaign that generated 49,700 new leads and 450,000 clicks to its website.

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