Case Study

How Analytics Keep a Style-Savvy Retailer Top of Mind With the “In-Crowd”

To appeal to their hard-to-reach, Millennial audience, a retail icon tuned into all of their preferred channels: Digital, SMS and even direct mail. But a challenge remained: How could they uncover the fastest paths to checkout while driving more qualified traffic into their ultimate showrooms—their stores? Working with Teradata, finding new opportunities to guide Millennials was a ‘tall order’—surprisingly fun to fill.

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