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Case Study

Data Creates Opportunity: How Seven West Media Captured Gold at the Rio Olympics

Seven West Media (SWM) is Australia’s leading multi-platform media company, the home of many of Australia’s best-performing media businesses including Seven, the most-watched broadcast television platform in the country.
 
To support its unprecedented broadcast of the Summer Olympic Games, Seven West integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This deployment enabled the delivery of critical insights during the event and helped drive audience engagement with the company’s digital products, resulting in the creation of a powerful audience asset that now informs their broadcasting, marketing, and advertising plans.