Case Study

Berry Bros. & Rudd managed product demand and saw a record number of web visitors by moving to an individualised email strategy

Founded in 1698, Berry Bros. & Rudd is Britain’s oldest wine and spirit merchant. This business isn’t behind the times, however. Berry Bros. & Rudd is paving a global path for wine drinkers with offices in Hong Kong, Singapore, and a distribution facility and warehouse in Basingstoke, England. Berry Bros. & Rudd’s dedication to finding the perfect wine for every taste palate explains why the company now offers more than 4,000 different wines from vineyards all over the world. The business needed a way to market exclusive wines with limited availability to the customers that would be the most interested based on price, variety, taste, reputation, and location.

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