Case Study

BabyFirstTV Improves App Activations by 32% with Teradata Mobile Push

BabyFirst ( is a leading cable and satellite channel dedicated to providing rich, innovative educational content for babies. The BabyFirst channel broadcast in 11 languages is available in over 41 million homes in the United States, and reaches 35 countries around the world. BabyFirst has an increasing presence in the mobile world with nearly 5 million downloads of 27 unique app titles across all leading platforms. The company uses Teradata Mobile Push to introduce new apps, inform of new updates and offer special promotions. Using the in-app inbox to cross promote the apps, they saw a 33% increase in activations, and a 4% conversion rate from push open to download.

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