Case Study

Aviva Increases Campaign ROI by 15% and Eliminates Compliance Risks

As the largest general insurer and leading life and pensions provider in the United Kingdom, Aviva has become a symbol of quality and reliability in the insurance industry. With more than 31 million customers, 30,000 employees, and an extensive product line, Aviva’s success depends on the company’s ability to manage customer relationships through multiple channels including call centres, the Web, email, mobile, direct sales, and intermediate insurance suppliers. By utilising Teradata Customer Interaction Manager and Marketing Operations, Aviva has increased campaign ROI and met complicated regulatory compliance needs.

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