Best Practice Guide

Financial Services Providers Stand Out with the Teradata Integrated Marketing Cloud

Financial services firms today face tight regulation and a tough investment climate, yet are successfully transforming their businesses to achieve growth while simultaneously keeping costs under tight control. In parallel, the way that customers interact with banks and other financial institutions is changing thanks to a combination of demographics, people’s changing relationships with technology, including digitization, and the rise of mobile devices and social media. With more channels to manage and a growing expectation of “anytime, anywhere” personalized services, financial services marketers are being asked to maximize the impact of marketing investments. Data-driven marketing can help financial service providers differentiate from the competition by delivering an excellent, personalized customer experience. By drawing customer data seamlessly from across the organization, Teradata Integrated Marketing Cloud empowers marketers to explore how customers are experiencing their services and predict what they will want in future.  

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