Increase Customer Conversion and Boost Revenue with On-Site Search Optimization

It's becoming increasingly apparent to online retailers that significant revenue is lost as a result of ineffective search technologies on websites. If site visitors can't find what they're looking for, another site is just a click away. The inability to quickly provide customers with a match leads to a poor user experience, abandoned shopping carts and thus a loss of revenue. BeyeNETWORK's Ron Powell interviews Teradata's David Gebala, who highlights how text, predictive and behavioral analytics can assist in optimizing a company’s online search capabilities.

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