Analyst Content

Using Design Thinking to Unleash Creativity in BI and Analytics Development

Despite progress made by organizations to become more fact-based and data-driven using business intelligence (BI), analytics, and data management, many are frustrated with their lack of business innovation. The shortcomings of traditional design and development become more glaring as organizations democratize BI and analytics by providing applications, including dashboards, to more types of users.

This TDWI Checklist Report, written by TDWI's David Stodder, discusses design thinking as organized around five phases or stages—empathizing, defining, ideating, prototyping, and testing. We will also look at how design thinking can improve return on investment (ROI) and the organization’s analytics culture.