Analyst Content

Use Design Thinking to Unleash Creativity in BI and Analytics Development

Design Thinking methods can help organizations overcome the limitations of traditional BI and analytics development. Design Thinking has enabled retail, banking, and other types of firms to revolutionize how they develop products and services to deliver exceptional customer experiences. These methods offer similar potential for unleashing your organization’s creativity in developing applications and services that delight internal users. With organizations under pressure to deliver higher ROI from data—and frustrated by BI and analytics applications and services that don’t meet users’ requirements or realize value from all the data that they have—now is the time to consider new approaches such as Design Thinking.

Listen to the replay of this TDWI webinar with David Stodder, senior director of TDWI research for business intelligence, to learn more.