Analyst Content

The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017

Today’s digitally-connected customers expect highly relevant and personalized experiences every time they interact with an organization. However, designing and planning journeys – to model customer’s future behaviors and maximize the impact of interactions - is one of the biggest challenges marketing and customer experience professionals face. Download the report by Joana van den Brink-Quintanilha to learn why Teradata is a leader in customer journey analytics visioning platforms.