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Core Digital Media Takes Innovative Approach with Teradata Cloud

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September 9, 2015 | SAN DIEGO

Online marketing leader expands Teradata environment to provide disaster recovery

In a global market where information technology executives and business users struggle with a growing list of requirements including the cost and complexity of running data centers, companies are finding ways to leverage cloud services for production analytics and business continuity while also retaining enterprise-class security, performance, and control

Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, announced today that Core Digital Media has selected and is deploying Teradata Cloud as a disaster recovery solution for its existing Teradata system. With guidance from Teradata Professional Services, Core Digital Media is extending its on-premises Teradata data management environment with Teradata’s Data Warehouse as a Service offering.
Core Digital Media, a Teradata user since 2007, is a leader in online marketing and online consumer acquisition, and is a top 10 online advertiser across display, paid search, mobile, and social marketing. In 2014, Core Digital Media won a Teradata EPIC Award for its use of analytics to transform digital marketing.
"We have extensive data-driven programs in technology, analytics products, and online marketing which are centered on Teradata.  As a company that relies heavily on data feeding our marketing applications to drive the business, we are excited about creating continuity in our organization – and not skipping a beat in the event of a disaster," said Dominique Jean, CTO, Core Digital Media. "Using Teradata Cloud is our latest business innovation and allows us to effectively protect our customers and our bottom line."
Providing advanced capabilities that demanding CIOs, data scientists, and analysts require, Teradata Cloud enables customers to focus on creating business value rather than managing underlying infrastructure. Teradata Cloud ensures easy accessibility to the same award-winning capabilities provided by Teradata on-premises systems. The cloud offer delivers the benefits of rapid provisioning, resource scalability, and flexible subscription-based pricing.
"Teradata Cloud solutions are gaining momentum. We have customers running full-function data warehouse and analytics production environments and others using it for test and development, sand boxes, data marts – and now disaster recovery," said Chris Twogood, vice president, Product and Services Marketing, Teradata. "For production-ready Data Warehouse as a Service, there really isn’t a better alternative than Teradata Cloud."
Attendees of the Teradata 2015 PARTNERS Conference & Expo, the premier global data analytics conference taking place October 18-22 at the Anaheim Convention Center, are encouraged to visit the Teradata Cloud station in the Expo Hall. Event visitors are also urged to participate in the cloud-focused PARTNERS breakout session titled, “The Rise of the Purpose-Built Analytics Cloud” on Tuesday, October 20 from 9:00 to 10:15 am. Additional information about Teradata Cloud is available at: www.teradata.com/cloud-overview/.

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