format_quote Press Release

Brierley+Partners Expands Omni-Channel Capabilities with Teradata’s Digital Marketing Center

May 12, 2015 | LAS VEGAS, Nevada

Strategic partnership enhances customer-centric experiences across all channels

Brierley+Partners, a leader in loyalty and CRM services, announced it has expanded its global omni-channel capabilities by selecting Teradata’s Digital Marketing Center. This strategic partnership with Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, further drives customer engagement through digital marketing across all channels.

Brierley+Partners has integrated their award-winning loyalty & CRM platform, Brierley LoyaltyWare®, with Teradata’s sophisticated digital marketing platform to support email, mobile, social and web. This powerful combination allows marketers to deliver personalized, rewarding and engaging experiences at the right moment through the most relevant digital touch point.
“Brierley is committed to remain as an industry leader with our innovative customer-centric marketing approach and this alignment between the two companies perfectly demonstrates this commitment. We chose to expand our strategic partnership with Teradata and use their Digital Marketing Center based on their consolidated channel approach, which is truly omni-channel and not just a buzz word,” said Jim Sturm, President and CEO, Brierley+Partners.
“Our longstanding alliance with Brierley + Partners has always been focused on delivering solutions that complement our customers’ data-driven marketing strategies, and we’re proud of what we are accomplishing together,” said Lisa Arthur, CMO, Teradata Marketing Applications. “With Teradata Digital Marketing Center now combined with Brierley’s LoyaltyWare® technology, many of today’s most progressive digital marketers are benefiting from real-time individualized insights that deliver clarity around customer preferences so brand loyalty can be taken to a whole new level of intimacy.”


Brierley+Partners is a pioneer in Relationship Management®. The company has designed and manages some of the world’s most successful loyalty and CRM programs for major clients: Hertz, Express, GameStop, Hard Rock and 7-Eleven to name a few. Brierley+Partners offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, omni-channel communications, interactive/print production and fulfillment. All services focus on a single mission: Making clients’ customer relationships dramatically more profitable. For more information visit:
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