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Advance Auto Parts Selects Teradata for Enterprise-Class Analytics

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April 29, 2015 | DAYTON, Ohio

Teradata environment to help enable better store segmentation, price optimization, and promotional effectiveness

Teradata Corporation (NYSE: TDC), the big data analytics and marketing applications company, announced that Advance Auto Parts, Inc. (NYSE: AAP), the largest automotive aftermarket parts provider in North America, serving both the professional installer and do-it-yourself customers, has selected Teradata as the vendor of choice for its Enterprise Data Warehouse (EDW).

Advance Auto Parts will leverage the EDW to aggregate data from multiple sources to perform advanced analytics and help drive the business. The new Teradata platform at AAP includes testing as well as production and will leverage the Teradata Americas Data Migration Center of Expertise.
From the beginning, the Teradata team assisted Advance Auto Parts in setting up the benchmark environment and working collaboratively, transferring knowledge as the benchmark progressed.
"Teradata is committed to helping our retail customers deliver a seamless and consistent shopper experience through the optimal use of their data assets," said Dean Wold, regional vice president for retail, Teradata. "Today’s consumers have high expectations of top retailers who, like AAP, turn to our expertise and solutions for data-driven business insight, resulting in better store segmentation, price optimization, and promotional effectiveness."
Teradata’s customers include hundreds of retail organizations worldwide, and notably, 15 of the top 20 global retailers.

Advanced Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the professional installer and do-it-yourself customers. As of January 3, 2015 Advance operated 5,261 stores, 111 Worldpac branches, and served approximately 1,328 independently-owned Carquest branded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs approximately 73,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company's website at www.AdvanceAutoParts.com.
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