format_quote Press Release

Teradata Wins Top Sales and Marketing Technology Award at TechPoint 2014 Mira Awards in Indianapolis

May 5, 2014 | INDIANAPOLIS

Company’s global Data-Driven Marketing campaign honored at event celebrating Indiana’s best companies for excellence and innovation

Teradata (NYSE: TDC), the analytic data platforms, marketing applications and services company, with a major office in Indianapolis, said today that it has received the 2014 Mira Award for Sales and Marketing from TechPoint, Indiana’s technology growth initiative.

The award was presented on Saturday, May 3, when TechPoint honored Indiana’s best companies, entrepreneurs and educators for their technology excellence and innovation at the 15th annual Mira Awards gala held at the JW Marriott in downtown Indianapolis.

TechPoint’s Tech Sales and Marketing Mira Award is given to the Indiana technology company or partner that achieved notable results through a sales and/or marketing campaign effort in 2013. Teradata was selected as this year’s winner based on the results of its global 2013 Data-Driven Marketing campaign, a strategic thought leadership initiative designed to raise awareness about the value and opportunities for businesses that leverage data-driven marketing solutions. The broad, integrated marketing campaign included, advertising, email marketing, web and social media elements, as well as a large-scale global survey of marketers, and promotion of a book, Big Data Marketing, by Teradata’s Marketing Applications CMO, Lisa Arthur.

“We salute all of the distinguished nominees in this category, and on behalf of the many talented Teradata marketing and applications experts in Indiana, we are honored to receive this award from TechPoint,” said Darryl McDonald, president, Marketing Applications, Teradata. “Teradata’s global thought leadership is focused on enlightening today’s business leaders about the value of data-driven marketing, and is based on our unique vision for unifying sales and marketing activities under a common, customer-focused view. We are extremely proud of our Marketing Applications team, which is changing the world of integrated marketing with the Teradata Integrated Marketing Cloud.”

TechPoint received a record-breaking 170 award applications, which is a 40 percent increase in applications over just last year. Mike Langellier, president and CEO of TechPoint, said that the dramatic increase is another positive indicator of the strength and momentum of Indiana’s tech sector.

For more information about Teradata’s data-driven marketing offerings, visit the campaign website. To learn more about technology career opportunities in integrated marketing management with Teradata, in Indiana and worldwide, visit Teradata Careers or contact (317.814.0875).

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TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation of capital, expansion and attraction of technology companies; and advocating appropriate public policy. For more information, please visit
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