format_quote Press Release

Teradata Marketing Applications CMO Lisa Arthur Named DMA Marketer of the Year

October 28, 2014 | INDIANAPOLIS, Indiana

Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced that Lisa Arthur, CMO, Marketing Applications, has been named Marketer of the Year for 2014, by the Direct Marketing Association (DMA).

The award was announced October 28 at a ceremony held during DMA2014 in San Diego. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community.
“DMA is pleased and proud to honor Lisa Arthur as 2014 Marketer of the Year,” said DMA President Jane Berzan. “Through her leadership, innovation, and strong commitment to positively evolving marketing and technology, Lisa has through her contributions to our industry raised people’s sights about the positive potential for data-driven marketing and for improving the customer experience as a whole.”
As CMO for Teradata Marketing Applications, Arthur has for the past few years led the company’s global integrated campaign to promote the business value and opportunity of data-driven marketing. Through her continuous participation in events, speaking opportunities, blogging, web conferences, media activities, advertising and demand generation campaigns to promote the Teradata Integrated Marketing Cloud, as well as her top-selling business strategy book, “Big Data Marketing,” Lisa has championed Teradata’s leadership efforts to demonstrate the power and potential of data-driven marketing.
“It is a distinct privilege to receive this honor from DMA, and on behalf of the global Teradata Marketing Applications team,” Arthur said. “There has never been a more exciting time to be in marketing!”
For more information on DMA’s Marketer of the Year Award, please click here.

Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
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