format_quote Press Release

Teradata Marketing Applications CMO Lisa Arthur Honored by Sales Lead Management Association

April 16, 2014 | INDIANAPOLIS

SLMA names data-driven marketing visionary leader one of “20 Women to Watch” in 2014

Teradata Corp. (NYSE:TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced that the Chief Marketing Officer for its marketing applications offerings, Lisa Arthur, has been named by the Sales Lead Management Association (SLMA) as one of 20 “Women to Watch” in 2014.

This is the third time in four years that SLMA has recognized Arthur with this top industry honor, which identifies the most influential women in Sales Lead management.  Arthur was noted for her guidance, inspiration, teaching and leadership around data-driven marketing. She has harnessed this knowledge in a new book for C-level executives and marketers titled, “Big Data Marketing; Engage Your Customers More Effectively to Drive Value” (WILEY), which presents a timely and provocative approach to overcoming big-data chaos, and driving measurable value from data-driven insights.
"I'm proud of the work Teradata is doing to support our customers’ sales and marketing efforts by helping them increase the value of their data and customer relationships through data-driven marketing solutions," Arthur commented.  "Being recognized by SLMA as a leader validates both our marketplace vision and leadership, and is an honor for our entire organization because it encourages us to stay the course in helping companies improve marketing performance to drive top-line growth."
Ron Goodman, SLMA’s VP of Business Development said, "We take pleasure in recognizing the leadership of those nominated, as well as Lisa and all those who were chosen by a panel of judges. The ‘20 Women to Watch in Sales Lead Management,’ and their photos, appear on the SLMA site."

Lisa Arthur

Lisa Arthur has more than 30 years of experience in technology marketing.  In her current role as CMO, Marketing Applications, Teradata Corp., Arthur drives global market and demand strategy, product and solutions marketing and customer-centric initiatives, and serves as a global industry thought leader around data-driven marketing and Teradata’s Integrated Marketing Cloud solutions.  Before joining Teradata, Lisa served as CMO of Aprimo, a company acquired by Teradata in 2011.  A frequent speaker at business and industry events concerning topics about global, data-driven marketing, Arthur is also a blogger on The Economist’s “Lean Back” blog, a leading destination site for global marketers.

the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,000 worldwide members and 300-plus articles from 60 authors on the SLMA website.  Activities throughout the year include a blog, newsletter, ‘20 Women to Watch in Sales Lead Management,’ the ‘50 Most Influential People in Sales Lead Management,’  SLMA Weekly Radio (185 shows, 285 CEO Interviews), and the SLMALive Radio Channel: internet radio for marketers and salespeople.   Sponsorship programs are available.  For more information about SLMA, call Sue Campanale at 714-637-6989.
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