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Teradata to Provide a Global Consumer Insight Solution for Procter & Gamble

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October 21, 2013 | DALLAS, Texas

In multi-year agreement, Teradata to provide P&G’s technical foundation for global direct-to-consumer marketing capabilities.

Teradata (NYSE: TDC), the leading analytic data solutions company, has signed a new multi-year agreement with The Procter & Gamble Company (NYSE: PG) establishing Teradata as the foundation technology platform for P&G’s award-winning cloud-based Global Consumer Relationship Management program.

P&G’s customer relationship management program connects with millions of individual consumers across the globe and this agreement enables the consolidation of all program activity into a single, scaled solution. The Consumer Insight solution for P&G is delivered as a cloud-based, end-to-end service managed by Teradata Professional Services.

"Teradata’s service offering provides P&G with a scale solution that enables us to better-manage our CRM program globally," shared Andy Walter, P&G’s vice-president of Global Business Services.  "By leveraging this technology and expertise, we expect to develop a better understanding of how our consumers want to engage with P&G, so that we may tailor and personalize content to create meaningful and lasting relationships with them."

The cloud-based solution is built on a Teradata enterprise-class data warehouse, incorporating Teradata Customer Interaction Manager, the Retail Logical Data Model, Teradata Master Data Management and analytics tools including Teradata Warehouse Miner. Consumer Insight allows for marketing automation to better personalize interactions and communications with consumers across multiple channels, driving more meaningful consumer dialog and deepening consumer engagement with P&G brands.

Said Ephraim Flores, manufacturing industry vice president, Teradata, "The Consumer Insight solution Teradata has developed for P&G will deliver the breadth and quality of service P&G requires. This will enable P&G to quickly begin to realize the value of Teradata’s powerful technology in more effective and cost-efficient marketing. Teradata’s direct-to-consumer centralized marketing functions and sophisticated capabilities are proven to deliver more effective marketing campaigns and economies of scale compared to multiple marketing systems supporting different brands and geographies."

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